[LONDON] Consumer-goods giant Unilever Plc said it would shift marketing spending to platforms that do the best job of reporting how ads are performing, a challenge to dominant players such as Alphabet Inc’s Google and Facebook Inc.
“I’m making it really clear, over and over...
https://goo.gl/VM8tMK
Friday, 23 June 2017
Unilever grills tech giants on ads, says dollars up for grabs, Consumer
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